Rachel Parcell Net Worth (Updated 2022)

Rachel Parcell is a fashion blogger, jewelry creator, and social media influencer. She owns a clothing line and blog named ‘Pink Peonies,’ which led to sales of over $1 million during the 2014 holiday season.

Parcell has also been featured in Forbes magazine and has a net worth of approximately $4 million.

NameRachel Parcell
Date of Birth:January 14th, 1991 (31 years old)
Place of Birth:Salt Lake City, Utah
Height:5 feet 6 inches (1.68 meters)
Profession:Fashion blogger, influencer, designer
Marital Status:Married
Parents:Mike Skalla (father), mother unknown
Net Worth Estimate:$4 million

Net Worth

It is unclear what Parcell’s exact net worth is. However, it is speculated to be around $4 million.

The majority of Parcell’s earnings come from her blog, Pink Peonies. Through Pink Peonies, Parcell has numerous affiliate links with high-profile businesses.

These include the luxury chain Nordstrom, with whom she has achieved over $1 million in sales during the 2014 holiday season. This has helped to substantially increase her net worth (1).

Parcell also runs her own brand, Rachel Parcell Inc, and has worked with Nordstrom to release a clothing line, increasing her net worth. 


Parcell established her company, Pink Peonies, in 2011. It is unclear how much revenue the brand generates exactly. However, in 2014, it was reported that the brand generated around $960,000 per year from its affiliate advertising program (2). 

The company likely generated higher profits from sponsorships, such as with J. Crew and TRESemmé (3). It is unknown how much revenue Pink Peonies generates from these partnerships.

By 2022, the company was speculated to create revenue of around $4.786 million per year (4). A portion of this revenue comes from the company’s sponsored Instagram posts. It is unknown how much profit these posts generate for Pink Peonies.

However, according to Forbes magazine, certain brands “will pay thousands of dollars for sponsored blog posts, social media posts and appearances” with Pink Peonies (5).

Parcell also owns her own clothing and accessory line company.

This is named Rachel Parcell Inc, but it is unknown how much revenue the company makes per year. However, it is speculated to be less than $5 million (6). 

In 2020, Rachel Parcell Inc received a Paycheck Protection Loan from Customers Bank, which was valued at $80,000. By 2021, the Small Business Administration indicated that this loan had been repaid in full.

In January 2021, the brand also received a $200,000 Paycheck Protection Loan from Readycap Lending LLC due to the coronavirus pandemic. By August of the same year, the Small Business Administration declared that the brand had paid the loan back in full (7).


The majority of Parcell’s earnings come from her companies, Rachel Parcell Inc and Pink Peonies. 

Prior to establishing these companies, Parcell worked as a clothes designer for Modbe Clothing (8). Parcell’s exact salary here is unknown.

However, on average, clothes designers earn approximately $77,070 per year in Utah. The lowest pay is $30,800 per year, while the highest is $134,300. As Modbe Clothing was not a huge company, it is likely that Parcell’s salary was somewhere between the lowest and median figures (9). 

Parcell also worked for DownEast Basics as an accessory designer (10). Similarly, Parcell’s exact salary here is unknown. In Salt Lake City, Utah, an accessory designer is speculated to have an average annual salary of $60,920, starting from the lowest salary of $52,490 and reaching $66,558 at the highest (11).

Real Estate

Parcell currently lives on a property near Salt Lake City, Utah, although the exact address is unknown. The house has approximately three bedrooms and at least two bathrooms. t also features a library, pantry, dressing room, and laundry room (12).

It is 14,000 square feet (13). It is unclear how much Parcell’s house is worth, although a property of a similar size and in the same area was listed for $7.9 million (14).

Early Life

Parcell was born on January 14th, 1991, in Salt Lake City, Utah. It is unclear what her father, Mike, did for work, as well as Parcell’s mother’s name. Parcell has an older sister named Emily, as well as two younger sisters called Megan and Amy.

Parcell attended Alta High School in Sandy, Utah. It is unclear what her final grades were, although she is known to have graduated in 2009. As a child, Parcell was interested in fashion, though she originally wanted to be a ballerina.

Following graduation, Parcell studied at Utah State University and originally attempted to get a major in Communications and Public Relations. However, she decided to change her major to Graphic Design after realising that it would allow for greater creativity. 

After this, Parcell eventually returned to Communications and Public Relations to graduate faster. During this time, Parcell began designing and sewing her own clothes.


While studying, Parcell began participating in the fashion industry, getting a job as a clothes designer for Modbe Clothing. She also worked for DownEast Basics as an accessory designer.

It was during this time that Parcell began a blog, which she originally started as a hobby. 

She originally saw the blog as a way to be more personal with her family, as opposed to the image she portrayed on social media sites like Facebook.

Initially, it was also a way for Parcell to record her first year of marriage by writing articles about things such as their 2010 vacation to Greece. 

Parcell also wrote articles about her daily life and interests, including fashion, skincare, and certain beauty lines. In her own words, “I did it originally as a journal, I blogged about my wedding, and then if we went on a vacation, I would post pictures” (15).

However, Utah Valley Brides later featured Parcell’s wedding on the front page of their magazine.

This led to Parcell receiving a number of visitors to her website. As a result, Parcell decided to establish her fashion blog, Pink Peonies and received several requests for affiliate advertising.

In 2015, Parcell was invited to New York Fashion Week and attended the event, indicating her popularity in the fashion industry.

In 2019, Parcell launched her first fashion line with Nordstrom, which was titled the Prettiest Holiday Home Line. The revenue from this is unknown.

However, it is speculated that the line sold out rather quickly, with prices ranging from $26 to $169 per item (16). Following the success of this line, Parcell launched a second line for the spring collection with Nordstrom. 

In 2022, Parcell also launched a jewellery line through J. Brooks. 

Similarly, the revenue from this is unknown. However, the jewellery range starts from $160 and goes up to $5,900 (17).

Parcell has won several awards over her career. In 2018, she won an award for Social Media Influencer of the Year across Utah. The following year, Utah State University welcomed Parcell back as a guest speaker for its Entrepreneurship Leadership Series. 

Career Highlights

  • She began working as a designer for Modbe Clothing, and DownEast Basics
  • Parcell began a blog after getting married and later created Pink Peonies in 2011
  • In 2015, Parcell went to New York Fashion Week
  • In 2014, Pink Peonies earned $960,000 annually from affiliate marketing
  • In 2019, Parcell launched her first fashion line with Nordstrom, later creating a spring collection for them
  • In 2022, Parcell launched a jewellery line with J. Brooks.
  • In 2022, Pink Peonies generated revenue of $4.786 million per year

Personal Life

Parcell has been married to her husband, Drew, since 2010. Their wedding took place at the Salt Lake Temple of the Church of Jesus Christ of Latter-Day Saints.

It is unclear how or when the pair met. However, the pair have three children together, one of which is a daughter named Isla Rose and a son named Jackson. Drew works as a real-estate developer.

Parcell was raised as a Mormon and has continued to follow this religion as an adult. In her own words, she said, “I feel like Mormonism is such a lifestyle and not just a belief on Sunday. My whole life is based on it” (18).

Outside of work, Parcell is part of the charity group, the Hayes Tough Foundation, which aims to assist children and families who are suffering from paediatric cancer.

Interesting Facts

  • Parcell has said that she would choose to have lunch with American founding father Alexander Hamilton if she could have lunch with anyone (19).
  • In 2020, Parcell’s house was damaged in an earthquake which cracked the mantle in her living room (20).
  • In 2022, Parcell was a panellist and judge for the Miss Utah competition (21). 
  • One of Parcell’s Christmas traditions is a gingerbread house competition, where guests must create the best gingerbread house (22).


Rachel Parcell is a fashion designer, entrepreneur, and influencer. She is best known for being the founder and writer of the fashion blog Pink Peonies.

Parcell also owns her own brand, Rachel Parcell, and has released multiple fashion lines through the luxury company Nordstrom. She has a net worth of approximately $4 million.




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