John Assaraf Net Worth (Updated 2022)

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John Assaraf is a writer and entrepreneur who is best known for writing several books about business and business development.

One of his most famous books is The Answer, and he also owns a few companies, such as Bamboo, NeuroGym, and IPEX. He has a net worth of approximately $200 million.

NameJohn Yoav Assaraf (John Assaraf)
Date of Birth:January 1st, 1961 (61 years old)
Place of Birth:Jaffa, Israel
Height:5 feet 11 inches (1.80 meters)
Profession:Writer, entrepreneur
Marital Status:Married
Parents:Mark Assaraf (father), Tsipora Assaraf (mother)
Net Worth Estimate:$200 million

Net Worth

It is unclear what Assaraf’s exact net worth is. However, it is speculated to be around $200 million.

Most of Assaraf’s net worth comes from his numerous business ventures, including IPEX, NeuroGym, and Bamboo, which he has helped expand significantly as CEO.

Four of these companies are reported to be worth many millions. This has contributed to increasing his net worth (1).

Assaraf has also written several books and has claimed to have sold over 1 million copies of these. Two of these books have become New York Times best sellers. This has also helped to increase his net worth (2).


Assaraf has financial interests in several companies. One of these is RE/MAX of Indiana, for which he later became the CEO. The company’s exact revenue is unclear, although it is speculated to create over $5 billion per year (3).

The company also pays its representatives over $120 million in total each year through commissions (4).

The first company which Assaraf founded was The company’s exact revenue is unknown, although, within the first year, the company created revenue of approximately $30 million (5).

It was later listed on NASDAQ with a market cap of approximately $2.5 billion (6).

Assaraf is also the founder of NeuroGym.

The company’s annual revenue is estimated to be approximately $5.283 million and has grown by approximately $660,375 each year since Assaraf founded it (7).

Assaraf founded the company RIA Ventures Inc, although the company’s exact revenue is unknown (8). However, the company currently has total authorized capital in shares of $1000 (9).

Assaraf was previously the director for the Nevada branch of the company Keno Holdings.

Similarly, the company’s annual revenue is unknown, and the Nevada government permanently revoked the company’s entity status for unknown reasons (10).

Additionally, Assaraf also founded Praxis International, but the company’s exact revenue is unclear. However, it is speculated to be less than $5 million per year (11).


One of Assaraf’s very first jobs was when he was a teenager. He worked at a pharmacy in Montreal, where he earned approximately $0.65 per hour or approximately $0.48 in US dollars (12).

Assaraf is known to have held several other jobs at this time, including being a newspaper delivery boy and working at a dry cleaner. However, it is unclear how much he received for these jobs (13).

After this, Assaraf then worked at a shipping department, where he assisted in loading and unloading vehicles. He was paid $1.65 per hour for this job, or roughly $1.21 in US dollars (14). 

Assaraf then worked as a real estate agent. During his first year in this position, he made $30,000; the following year, his earnings increased to $150,000 (15).

Assaraf also worked for IPIX as the senior vice president of sales and marketing. 

It is unclear how much he earned in this position, although the average salary for this job is approximately $299,113 per year. This figure ranges from $207,029 at the lowest to $418,631 at the highest (16).

Assaraf has written several books, although his earnings from these are unclear. He claims to have sold over 1 million copies in total, and two of his books have become New York Times bestsellers (17).

Assaraf has also made appearances on various television shows, including Ellen, Larry King, and CNN. 

Although his exact earnings from these appearances are unknown, he charges between $25,000 to $50,000 for online appearances.

For live appearances in the United States and Canada, he charges between $50,000 to $100,000, whereas internationally, he charges between $125,000 to $150,000 (18).

One of Assaraf’s most notable appearances was in the movie The Secret. Although it is unclear how much he was paid for this appearance, the film had a budget of $3.5 million and reportedly generated over $66 million in DVD sales.

It is likely that Assaraf received a portion of these sales (19).

Real Estate

As Assaraf previously worked as a real estate agent, it is likely that he has owned several properties. However, the exact details of all these properties are unknown. 

Assaraf currently lives at a property in San Diego, California. His house is approximately 7000 square feet with six acres of land. The house features a 3000 square foot guest house, tennis court, and an office complex. It also has 320 orange trees (20).

It is unknown exactly how much Assaraf’s house is worth, although properties of a similar size in this area are currently listed between $2.55 million and $8.79 million (21).

Early Life

Assaraf was born in Jaffa, Israel, on January 1st, 1961. His father’s name is Mark, while his mother’s name was Tsipora. His father was a taxi driver, and his mother worked as a sales assistant at a nearby department store.

When Assaraf was six years old, his family emigrated to Montreal, Canada. As Montreal is part of Quebec and the biggest French-speaking city in Canada, Assaraf initially struggled with learning both English and French in a foreign country.

During Assaraf’s childhood, he was a self-confessed “misfit” and stated that he “had a bad attitude about school, and [he] practically lived in the principal’s office” (22). Even as a teenager, Assaraf struggled to fit in with his peers, mostly due to his immigrant background. 


When Assaraf was 19, he began to be mentored by Alan Brown, who helped Assaraf to realise his dreams and take steps toward achieving them.

He got a real-estate license and began selling properties with RE/MAX of Indiana, making $30,000 in his first year and $150,000 in the second year. He later helped the real estate company to grow and became its CEO.  

Following this, Assaraf founded his first of many companies, After less than a year, the company received more than 100,000 clients and managed to generate revenue of approximately $30 million. 

Assaraf then founded several other companies, including RIA Ventures, the Nevada branch of Keno Holdings, OneCoach, and Praxis International. His current focus is on his business, NeuroGym. 

Assaraf has also written several books. These are The Answer: Grow Any Business, INNERCISE: The New Science to Unlock Your Brain’s Hidden Power, Having It All: Achieving Your Life’s Goals and Dreams, and The Street Kid’s Guide to Having It All.

He also wrote The Complete Vision Board Kit and contributed to Step Into Your Vision.

Due to his business success, Assaraf appeared in approximately 11 movies, the most famous of which was The Secret.

Career Highlights

  • Assaraf gained his real estate license and earned almost $200,000 in two years
  • Assaraf became the CEO of RE/Max of Indiana
  • Assaraf founded and helped it generate revenue of $30 million
  • Assaraf founded other businesses, including OneCoach, Praxis International, NeuroGym and RIA Ventures
  • He wrote a number of books, two of which became New York Times bestsellers

Personal Life

Assaraf has been married to his wife, Maria for over 20 years. It is unclear how or when the pair met, although they have two children together named Keenan and Noah. 

Assaraf has openly spoken about being abused by his father as a child. Much of this stemmed from his father losing money from picking Assaraf up at school, leading to “vicious physical beatings” from Assaraf’s father (23).

Assaraf is Jewish and often credits God for helping him to achieve his business successes. He is also a vegan and enjoys skiing in his free time.

Interesting Facts

  • Assaraf’s mother tongue is Hebrew (24).
  • When Assaraf was 22, he had ulcerative colitis, which was directly caused by him overworking. He managed to overcome the disease after devoting more time to relaxation and meditation (25).
  • Assaraf enjoys travelling, and he considers the Algarve in Portugal to be one of his favourite destinations (26).
  • One of Assaraf’s favourite bands is the Gipsy Kings, a French pop group that also plays flamenco and salsa. The band sings in Catalan, Spanish, and regional variations of French (27).
  • Assaraf’s mother died in 2020 after being diagnosed with COVID-19. She passed away six days after the diagnosis, and the family was forced to hold a virtual funeral due to lockdown measures (28).


John Assaraf is a businessman and entrepreneur who has founded several successful businesses. Some of these include NeuroGym, RE/MAX of Indiana, and, the latter of which was listed publicly on NASDAQ with a market cap of $2.5 billion.

Assaraf has also written several books and has a net worth of over $200 million. 

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