Clay Clark Net Worth (Updated 2022)

Clay Clark is a businessman, author, and business coach. He has founded several companies, including Thrive15, DJ Connection, and Elephant in the Room.

He has written several books, including Fear Unmasked: Discover the Truth About the Coronavirus Shutdown and BOOM: The Business Coach Playbook. He has a net worth of approximately $4 million. 

NameClayton Thomas Clark (Clay Clark)
Date of Birth:November 5th, 1980 (41 years old)
Place of Birth:Minnesota, United States
Profession:Businessman, author, entrepreneur
Marital Status:Married
Parents:Thomas Clay (father), Mary Clark (mother)
Net Worth Estimate:$4 million

Net Worth

It is unclear what Clark’s exact net worth is. However, it is speculated to be around $4 million.

The majority of Clark’s net worth comes from his work as an entrepreneur. He has founded and co-founded several businesses, such as Thrive15, DJ Connection, and Elephant in the Room.

He has worked with several high-profile brands, including Maytag University, Hewlett Packard, O’Reilly’s Auto Parts, Farmers Insurance, Valspar Paint, and others. This has significantly contributed to his net worth (1).

Clark also founded the ReAwaken America Tour, which is currently touring the United States. This has helped to increase his net worth (2).

Additionally, Clark is a member of Forbes’ Coaches Council (3). One of the entry requirements is that Clark’s businesses generate a minimum of $1 million in revenue or have $1 million through financing, indicating that his net worth must be at least this figure (4).

However, in 2021, Eric Coomer sued Clark for spreading “false, damaging and potentially claims” about him. As part of this lawsuit, Coomer sought an unknown amount of money for damages. This would have negatively affected Clark’s net worth (5).


Clark has founded and co-founded several businesses. In 1999, he created his first business, DJ Connection, while studying at Oral Roberts University.

Clark stated that the company’s initial revenue was rather low, and he had to hold three other jobs to pay for the $2500 advertising costs. This indicates that, for the first few years, DJ Connection made far less than this in revenue (6).

However, by 2007, the company became far more successful. It is speculated that the company made approximately $1 million in revenue by this point (7). In 2020, the company received a Paycheck Protection Program loan of $150,000 (8). 

It is unclear exactly how much the company makes every year. However, in 2022, Clark stated that the company did approximately 4000 events yearly (9).

In 2007, he stated that the company offers services between $325 to $1000 per event. DJ Connection may make approximately $1.3 million to $4 million per year (10). Other sources indicate that DJ Connection has an estimated revenue of $18 million (11).

In 2007, Clark founded the Make Your Life Epic Success Institute. 

The company’s annual revenue is also unclear, though it is speculated to be less than $5 million (12).

In 2009, Clark founded Epic Photography, formerly known as Juliet Films. It is unclear how much revenue the company makes, although it offers packages between $1050 to $6250 (13). As Juliet Films, the company had estimated revenue of $8.5 million (14). 

Clark is also a founder of Elephant in the Room and one of the CEOs (15). The company’s exact revenue is unknown, although it is speculated to be less than $5 million per year (16).

At some point, Clark co-founded the Tulsa Bridal Association and Wedding Show. It is unknown how much revenue these organisations make (17).

In 2014, Clark created and the ThriveTime Show. Similarly, the revenue for these companies is unclear but is speculated to be around $7 million per year (18). Through this company, Clark organised the ReAwaken America Tour. It is unknown how much this Tour has earned for the ThriveTime Show. Still, most tickets have sold out, indicating high revenue (19).

Additionally, in 2022, Clark claimed to have “six multi-million-dollar businesses,” indicating that some of the businesses above must earn at least this much (20).


Before becoming an entrepreneur, Clark held positions at Target, Applebee’s, and DirecTV. It is unclear what job he had at each of these stores, although it is likely to have been a lower-paid position as he was a college student at the time.

Additionally, he needed to work all three jobs to pay his business’s $2500 advertising costs, DJ Connection (21). 

In Tulsa, a Target cashier earns $11.76 per hour (22), while an Applebee server earns approximately $11.82 per hour (23). A DirecTV retail sales associate is speculated to earn approximately $12.26 per hour (24).

Real Estate

Clark’s current address is unknown, although it is speculated to be in Tulsa, Oklahoma. In 2010, Clark stated that his home church was Christian Chapel in Tulsa, indicating that his house may be in the nearby Southside Tulsa area (25).

The median homes are listed for $296,000 in this area, or approximately $128 per square foot (26).

Early Life

Clark was born on November 5th, 1980, in Tulsa, Oklahoma. His father, Thom, later worked for Clark’s company, DJ Connection, while his mother, Mary’s, job is unknown.

However, Clark has stated that his family’s financial instability was the main cause of his decision to become an entrepreneur, as they continually straddled the line between the middle class and financially struggling. In Oklahoma, Clark studied at a school in Broken Arrow.

In 1992, Clark’s family moved to Minnesota. He went to high school here at Dassel-Cokato high school, graduating with honours. Clark was also given the Brown Book Award due to his extensive achievements within the arts and reportedly received several scholarships.

In 1999, Clark moved back to Tulsa when he began studying at Oral Roberts University. He was later expelled from the university for numerous infractions and did not complete his college education.


Clark has publicly spoken about the difficulties he had with creating DJ Connection. Initially, he believed he could immediately make $182,000 annually, although it soon became clear that this would happen.

Clark worked three jobs at Target, Applebee’s, and DirecTV to fund the advertising costs for DJ Connection. 

By 2001, the company had greater success, performing at approximately 100 events, and six years later, the company showed further success, performing at approximately 3500 each year.

In 2008, Clark expanded DJ Connection to include various other sites, such as Kansas City, Oklahoma City, and Dallas.

In 2009, Clark ran for Mayor of Tulsa, but his campaign was unsuccessful. He founded several businesses during this period, including the Make Your Life Epic Success Institute, Epic Photography, Elephant in the Room, and the Tulsa Bridal Association and Wedding Show.

In 2014, Clark began contributing to Entrepreneur magazine.

He aimed to give veterans and those in the military access to free education to create their businesses. This same year, Clark founded and the ThriveTime Show, aiming to educate people on becoming entrepreneurs.

Clark has won several awards throughout his career. At 20 years old, the Tulsa Metro Chamber of Commerce awarded him the Entrepreneur of the Year.

Seven years later, he became the US Chamber National Blue Ribbon Quality Award Winner. In 2007, Clark was awarded the Oklahoma Young Entrepreneur of the Year and the Small Business Administration Entrepreneur of the Year Award. 

His businesses have also won numerous awards. 

In 2005, Modern Bride Magazine mentioned DJ Connection as part of “America’s Hottest 150 Bands and Entertainers.”

Clark has written 13 books, including BOOM: The Business Coach Playbook, Search Engine Domination: The Proven Plan, and Fear Unmasked: Discover the Truth About the Coronavirus Shutdown, amongst others.

In 2020, Clark created the ReAwaken America Tour as part of the ThriveTime Show. The Tour worked as a protest movement, which travelled the United States, and spread many conspiracy theories.

This included COVID-19, vaccine misinformation, and the idea that the 2020 US presidential election was fraudulent. Multiple individuals have criticised Clark for this misinformation and widespread baseless claims.

Career Highlights

  • He formed DJ Connections as a college student, which finally became successful by 2007, making $1 million in revenue
  • In 2007, he formed the Make Your Life Epic Success Institute
  • In 2009, he formed Epic Photography
  • He formed Elephant in the Room and the Tulsa Bridal Association and Wedding Show at an unknown point
  • In 2014, he formed and the ThriveTime Show
  • In 2020, he created the ReAwaken America Tour

Personal Life

Clark has been married to his wife, Vanessa, for some years. The pair met at university and have five children together.

One of their sons was born blind, although Vanessa has stated that he was healed through the power of prayer. Vanessa does not work and instead homeschools the couple’s children. 

In 2016, Clark’s father died from amyotrophic lateral sclerosis, also known as ALS.

Clark is a staunch supporter of former US President Donald Trump. He is also a devout Christian.

Interesting Facts

  • Clark’s stage name as a DJ was “DJ Clavis” (27).
  • Clark is a proponent of the “Great Reset” conspiracy theory. This conspiracy theory alleges that the COVID-19 pandemic was part of a global plan to fix issues with the global population while also enslaving humanity (28).
  • In 2020, Clark filed a lawsuit against the government of Tulsa for implementing a mask mandate to protect citizens against COVID-19. He later dropped this lawsuit (29).
  • In 2021, Eric Coomer filed a lawsuit against Clark for defamation as part of the ReAwaken America tour (30).


Clay Clark is an entrepreneur and author. He has founded several successful businesses, including DJ Connections, Epic Photography, and the ThriveTime Show.

He also created the ReAwaken America Tour in 2020, which is currently touring. He has a net worth of approximately $4 million. 



Leave a Comment